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Best Free A / B Testing Plugins for Wordpress 2024

Looking to increase conversions on your Wordpress landing page? We've got your covered with the best free AB testing plugins

Craig Barber

Senior Product Designer

A WP champion looking to take your landing page to the next level with AB testing plugins for Wordpress?

A/B testing can be a game-changer, helping you optimize your content and design to attract and engage your audience.

The good news?

There are some amazing free A/B testing plugins available for WordPress that can make the process a breeze.

In this post, we're excited to introduce you to the top free  Wordpress A/B testing plugins that will help you boost conversions and deliver an outstanding user experience.

1. Split Test For Elementor ( Free )

AB testing plugin wordpress

If you're an Wordpress and Elementor enthusiast, you're in for a treat with the Split Test For Elementor plugin.

This ingenious addition to your WordPress toolkit seamlessly integrates with the Elementor page builder, allowing you to effortlessly conduct A/B tests without any hassle.

With Split Test For Elementor, you can split test various design elements, layouts, and content variations right within your Elementor editor.

This is the AB testing plugin for Wordpress I use on CursorUp.

2. Nelio AB Testing ( Free )

AB testing plugin wordpress

Nelio A/B Testing is a user-friendly plugin that brings the power of split testing right to your WordPress dashboard.

With its intuitive interface, you can easily create experiments, set conversion goals, and analyze performance metrics.

From blog post titles to call-to-action buttons, Nelio helps you discover what resonates best with your audience.

3. OptiMonk: Popups, Personalization & A/B Testing ( Free )

AB testing plugin wordpress

OptiMonk, the conversion optimization toolset crafted for marketers who need to boost sales, empowers you to tap into website personalization, develop personalized shopping experiences, and conduct effective A/B testing.

And to do all that without much effort or time investment.

Whether you’re new to conversion optimization or a seasoned pro, OptiMonk will help you create a personalized experience for every visitor and become a master seller online.

That's a wrap!

A/B testing is a crucial strategy to enhance your WordPress website's performance and engage your audience effectively.

These free A/B testing plugins open the doors to experimentation, enabling you to make data-driven decisions that will drive conversions and improve user experience.

Whether you're tweaking titles, layouts, or design elements, these plugins offer the tools you need to succeed.

So, go ahead and install the one that resonates with you the most, and start optimizing your website like a pro!

Need some inspiration and guide in optimising your landing page? Check out Crazy Conversions.

Crazy Conversions landing page playbook

Showcase your work with a stunning portfolio template

Looking to update your design portfolio? Check out the amazing portfolio templates for Framer at FolioPharmacy.

Crazy Conversions landing page playbook

Showcase your work with a stunning portfolio template

Looking to update your design portfolio? Check out the amazing portfolio templates for Framer at FolioPharmacy.

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