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Digital product design inspiration, resources and learnings
Inspiration, learnings & resources
Blog
Latest blog posts for digital product designers
Design a website
How to Design a Website: A Step-by-Step Guide for Beginners
Learn how to design a website from scratch with this comprehensive guide for beginners
Reciprocity
Reciprocity A Game-Changer in UX Design
Explore the principles of reciprocity in the world of digital products
Prototyping
9 Must-Have Prototyping Tools for Every Product Designer
Discover the ultimate list of prototyping tools every designer needs
Mental models
Mental Models The Power of Designing for Intuition in UX
Elevate your UX design game by understanding and applying mental models with our comprehensive guide
Heat maps
Heat Maps The Ultimate Guide for UX Designers
Discover how heat maps can transform your UX design process
Accessibility
Accessibility The Ultimate Guide for Digital Product Designers
Discover why accessibility is a crucial element in enhancing user experiences
Gamification
From Players to Users How Gamification Revolutionizes UX Design
Explore the power of Gamification in UX design and unlock the secrets to creating engaging experiences
Dark patterns
Unmasking Dark Patterns Navigating the Shadows of UX Design
Explore the psychology behind Dark Patterns and their effects on user behaviour
Anchoring bias
From Perception to Action Harnessing Anchoring in UX Design
Boost user engagement and simplify decision-making processes with the power of anchoring
Scarcity
From FOMO to Conversions The Power of Scarcity in UX Design
Discover how scarcity-driven strategies enhance user experiences and drive conversions
Labour illusion
The Art of Illusion How Labour Illusion Enhances User Engagement
Discover the psychology behind Labour Illusion and how it influences user perceptions, satisfaction, and value
Social proof
The Trust Factor Exploring Social Proof's Influence on UX Design
Discover how social proof can revolutionize your UX design
Endowment Effect
The Art of User Ownership Exploring the Endowment Effect in UX Design
Discover how personalization, gamification, and user investment can transform your UX design
Gestalt principles
The 7 Gestalt Principles Every UX Designer Must Know
Elevate your UX design game by incorporating these powerful 7 Gestalt principles
Endowed progress effect
Unleashing the Secret Weapon of UX Design The Endowed Progress Effect
Increase user engagement and satisfaction by leveraging the Endowed Progress Effect
Zeigarnik effect
The Zeigarnik Effect Decoded How to Create UX That Hooks
Discover the Zeigarnik Effect and unlock the secrets to designing addictive user experiences
Occams razor
The Art of Simplicity How Occam's Razor Elevates UX Design
Harness the power of Occam's Razor to declutter your designs, communicate effectively, and deliver memorable experiences
Von Restorff Effect
The Von Restorff Effect Your Secret Weapon for Unmissable Design
Learn how to create remarkable user experiences that stand out
Millers Law
Miller's Law in UX Designing for the Human Mind
Tap into the power of Miller's Law to maximise user delight
Aesthetic-usability effect
The Aesthetic Advantage How Beauty Boosts Usability
Discover how the Aesthetic-Usability Effect can increase user engagement
Pareto principle
The 80/20 Rule Unveiled How to Supercharge Your UX Design
Learn how the Pareto Principle can revolutionise your UX design strategy, making every design decision count
The Doherty Threshold
The Doherty Threshold Your Key to Supercharging Engagement
Dive into the world of the Doherty Threshold and learn how to create lightning-fast interfaces that keep users engaged
Serial position effect
The Serial Position Effect in UX Design From First Impressions to Conversions
Discover how the Serial Position Effect impacts user onboarding, navigation, and conversions
Fitts law
Fitts's Law and UX Design From Clicks to Conversions
Harness the persuasive power of Fitts's Law in your digital product design to maximise engagement
Goal-gradient effect
Boost User Motivation with the Goal-Gradient Effect in UX Design
Dive into the fascinating world of user motivation and learn how to leverage the Goal-Gradient Effect in your UX design
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