10 Proven Ways to Dramatically Increase Conversion Rates

Craig Barber
September 13, 2023
6
mins read

If you're here, you're likely on a mission to supercharge your landing page and increase conversion rates, and you're in for a treat.

I've rounded up 10 proven strategies that will help turn those casual browsers into enthusiastic buyers.

So, let's dive right in and unlock the secrets to skyrocketing your success.

1. Craft irresistible headlines

Increase conversion rate

Think of your headline as the virtual doorman of your landing page – it's the first thing visitors see, and it better be enticing!

Create a headline that not only grabs attention but also clearly communicates the value of your offer to increase conversion rate.

Headlines that feature a benefit are the best way to increase conversions on your landing page.

2. Create compelling visuals

Increase conversion rate

A picture is worth a thousand words, and on a landing page, it's worth even more.

Use high-quality images and that showcase your product's benefits or your service's results to increase conversion rate.

Visuals not only engage visitors but also help them visualize the benefits they'll receive.

Images featuring smiling people, and images that tell a story have been proven to engage users and increase conversions.

3. Streamline your call-to-action (CTA)

Increase conversion rate

Your CTA button is the guiding star of your landing page.

Make it prominent, use action-oriented language ("Get Started," "Claim Your Free Trial"), and ensure it stands out from the rest of the content.

Other call to action tips include using high contrast colours for your call to action and making the call to action large in size.

4. Nail your copy

Increase conversion rate

Words have power.

Your landing page copy should be concise, engaging, and focused on the benefits your offer brings.

Address your audience's pain points and explain how your product or service can provide solutions.

5. Build trust with testimonials

Increase conversion rate

People love to know they're not alone in their decisions.

Incorporate authentic testimonials from satisfied customers to build trust and credibility.

Real stories from real people can make a huge impact.

6. Offer a limited-time deal

Increase conversion rate

FOMO (fear of missing out) is real! Creating a sense of urgency through limited-time offers or discounts can motivate visitors to take action quickly.

Just make sure to genuinely stick to your deadlines.

7. Keep forms simple

Increase conversion rate

Nobody enjoys filling out lengthy forms. Keep it short and sweet – ask for only the essential information you need.

The easier you make it for visitors to provide their details, the more likely they are to convert.

8. Mobile optimization is a must

Increase conversion rate

In this mobile-centric era, your landing page must look and work seamlessly on all devices.

Test your page's responsiveness and ensure a smooth experience across smartphones, tablets, and desktops.

9. Leverage the power of social proof

Increase conversion rate

Highlight your social media following, partnerships, or any press mentions you've received.

Social proof demonstrates that your brand is respected and trusted by others, which can significantly boost conversions.

10. Keep A/B testing to increase conversion rate

Increase conversion rate

Never underestimate the power of testing.

Experiment with different layouts, colors, CTAs, and headlines to determine what resonates best with your audience.

A/B testing helps you refine your approach over time.

Bonus tip: Speed matters!

Increase conversion rate

A slow-loading landing page can be a major turnoff.

Ensure your page loads quickly by optimizing images, using clean code, and minimizing unnecessary scripts.

Fast-loading pages not only improve user experience but also positively impact your conversion rates.

Conclusion

There you have it – 10+1 strategies to elevate your landing page conversion rates.

Remember, the key is to continuously analyze, iterate, and optimize.

Your landing page is a dynamic entity that should evolve to meet your audience's changing needs.

So, go ahead and put these tips into action.

Turn your landing page into a conversion powerhouse and watch your business flourish like never before.

Want a deep dive into Conversion Rate Optimisation? Check out Crazy Conversions.

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