Miller's Law in UX: Designing for the Human Mind

Tap into the power of Miller's Law to maximise user delight

In the ever-evolving landscape of user experience (UX) design, there are countless principles and techniques that help us create intuitive and engaging digital interfaces.

One such principle that has stood the test of time is Miller’s Law.

Coined by cognitive psychologist George A. Miller in 1956, Miller’s Law offers invaluable insights into human cognitive abilities and provides a practical framework for designing user-centric experiences.

In this post, we’ll explore the essence of Miller’s Law, provide examples of its application, and highlight how it can enhance modern UX design practices.

Understanding Miller's Law

Understanding Miller's Law​

At its core, Miller’s Law suggests that the human mind has a limited capacity for processing information.

According to Miller, the average person can hold around seven (plus or minus two) items in their working memory.

These items can be individual pieces of information, such as words or numbers, or cohesive groups like chunks of information.

This theory highlights the importance of breaking down complex information into manageable chunks that align with the limitations of human cognition.

By adhering to Miller’s Law, UX designers can facilitate seamless user experiences that minimise cognitive load, enhance comprehension, and foster a sense of control and mastery.

Millers Law explainer video:

Content Chunking​

Dividing information into meaningful and digestible chunks is a fundamental application of Miller’s Law.

For example, e-commerce websites often use product categories, filters, and well-organised menus to help users navigate through vast product catalogs.

Breaking down information into smaller, manageable chunks allows users to process and make decisions more efficiently.

2. Progressive Disclosure

Progressive Disclosure

Progressive disclosure is an effective technique that aligns with Miller’s Law by revealing information gradually, as users need it.

By presenting only the most relevant information at each stage, designers can prevent overwhelming users with excessive details.

Progressive disclosure is commonly employed in forms, where fields are revealed progressively based on the user’s input, reducing cognitive load and ensuring a smooth user experience.

3. Visual Hierarchy

Visual Hierarchy and Readability​

Incorporating visual hierarchy is an essential aspect of UX design that complements Miller’s Law.

By utilising visual cues like size, colour, contrast, and spacing, designers can emphasise important elements and create clear information hierarchies.

This technique enables users to prioritise and process information efficiently, guiding their attention and preventing cognitive overload.

4. Minimizing Distractions

Minimizing Distractions​

Miller’s Law teaches us that excessive information can hinder comprehension.

Therefore, modern UX design often focuses on minimising distractions and providing a clean, clutter-free interface.

By removing irrelevant elements and maintaining a clear visual focus on essential information, designers can ensure users can focus on the task at hand, resulting in a more intuitive and engaging user experience.

5. Simplifying Navigation

Navigation and Information Hierarchy

Navigational elements play a crucial role in UX design, and Miller’s Law emphasises the importance of simplicity in this context.

By limiting the number of options, utilising clear labels, and providing intuitive navigation patterns, designers can reduce cognitive load and enable users to find their way around with ease.

A well-designed navigation system can enhance user satisfaction and make complex tasks feel effortless.


Miller’s Law, with its emphasis on the limitations of human cognition, is a valuable principle for UX designers to consider when creating intuitive and engaging user experiences.

By breaking down information into manageable chunks, utilising progressive disclosure, leveraging visual hierarchy, minimising distractions, and simplifying navigation, designers can ensure that users can effortlessly engage with digital interfaces.

Embracing Miller’s Law as a guiding principle will undoubtedly contribute to the creation of seamless, user-centric experiences that leave a lasting positive impression on users.

Want more UX laws and principles? Check out our post here.

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