The 80/20 Rule Unveiled How to Supercharge Your UX Design
September 13, 2023
Today, we dive into a powerful concept that can revolutionise the way we approach UX design and research.
Enter the Pareto Principle, also known as the 80/20 rule.
In this blog post, we’ll explore what the Pareto Principle entails, discover examples of its application, and learn how this principle can guide us in creating exceptional user experiences in the modern digital landscape.
What is the Pareto Principle?
The Pareto Principle, named after Italian economist Vilfredo Pareto, states that roughly 80% of the effects come from 20% of the causes.
This principle has found its way into various fields, highlighting the disproportionate impact of a few vital elements.
In UX design, the Pareto Principle suggests that a significant portion of user behaviour, satisfaction, and outcomes can be attributed to a small fraction of design decisions or features.
Pareto Principle explainer video:
Examples of the Pareto Principle in UX Design
When designing a website or application, identifying and prioritising the most critical content is crucial.
Applying the Pareto Principle allows UX designers to focus their efforts on the 20% of content that will deliver 80% of the value to users.
By strategically placing high-priority information, simplifying navigation, and ensuring a seamless user flow, designers can optimise the overall user experience.
In complex applications, it’s common for certain features to be more heavily used than others.
The Pareto Principle helps UX designers identify these vital features and allocate resources accordingly.
By emphasising and refining the 20% of features that contribute the most value, designers can create streamlined interfaces that cater to users’ primary needs while reducing clutter and cognitive load.
Bug and Error Resolution
When addressing bugs and errors, the Pareto Principle can guide UX researchers to focus on the most frequent and critical issues.
By addressing the 20% of bugs that cause 80% of user frustration or hinder key functionality, designers can significantly enhance the overall user experience.