21 High-Converting Landing Page Examples You Must See [ 2024 ]

After some landing page inspiration? Discover some of the best landing page examples on the internet right here.

At CursorUp we do love inspiring landing page examples!

And this post is packed with amazing examples from some of the biggest brands in the world including Starbucks, Uber and Lyft.

We don't know conversion rates for the landing pages - it's top secret stuff.

But I am guessing these pages would do double digit conversion rates for sure.

Alright, let's get to it!

Shopify free trial landing page

Landing page example

Shopify crush it with this landing page for their free trial landing page.

What makes it so good?

  • Compelling, direct headline

  • Bold, clear and high contrast call to action

  • The word Free in the call to action

  • No nav or other distractions

Muzzle app landing page

Landing page example

A quirky landing page example for the app Muzzle.

What makes it so good?

  • Compelling, detailed sub header

  • Bold, clear call to action

  • Product demonstration

  • No nav or other distractions

Doordash.com

Landing page example

This is the Doordash home page! These guys are serious about signing up new customers indeed.

What makes it so good?

  • Bold, clear call to action

  • Super minimal design

  • Great, functional CTA ( enter address )

  • No nav or other distractions

AirBnB host landing page

Landing page example

This is AirBnB hosts sign up page, it's super punchy and has great use of real data.

What makes it so good?

  • Compelling headline telling me how much I could earn

  • Bold, clear call to action

  • Demonstrates product with real data

  • No nav or other distractions

Bills.com debt landing page

What is a landing page

This is a landing page for Bills.com - to get help people get out of debt.

What makes it so good?

  • Super minimal design

  • Engaging slider to get started

  • Bold, clear call to action

  • No nav or other distractions

Slack trial landing page

Landing page example

This is a landing page example for Slack's free trail page.

What makes it so good?

  • Great benefits and features listed

  • Bold, clear call to action

  • Free in call to action

  • No nav or other distractions

  • Great use of social proof ( logos )

Intercom Business Growth landing page

Landing page example

This is a special Business Growth landing page example for Intercom.

What makes it so good?

  • Great benefits led header

  • Great sub header explaining product

  • Free in call to action

  • No nav or other distractions

  • Simple page design

  • Great use of social proof badges

  • No credit card need near CTA

Lyft Driver landing page

Landing page example

This is a special driver sign up landing page for Lyft.

What makes it so good?

  • Great benefits led header

  • Simple page design

  • Bold, clear call to action

  • Great use of smiling customer in hero image

Active Campaign landing page

Landing page example

A landing page example for an ActiveCampaign automation feature.

What makes it so good?

  • Great benefits header with good details

  • Use of the word free in call to action

  • Simple page design with no nav or other distractions

  • Great use of objection points under CTA

  • Great use of social proof under CTA

ClickFunnels.com

Landing page example

A punchy landing page example from ClickFunnels.com. This is actually their home page.

What makes it so good?

  • Good use of customer pain points ( above header )

  • Big bold call to action

  • Free in call to action text

  • Great use of objection points under CTA

Semrush sign up page

Landing page example

A special landing page example for Semrush.

What makes it so good?

  • Great benefits led header and sub header

  • Simple page design with no nav or other distractions

  • The word free in call to action

  • Bold, punchy colour for their CTA ( different from rest of site )

Starbucks Rewards

Landing page example

A landing page example os Starbucks membership program. I love the simple, design of this page. Really nice for such a big brand.

What makes it so good?

  • Great benefits led header and sub header

  • Simple page design with minimal distractions

  • Great use of negative / free space

Booking.com Join

Landing page example

A hosting signup landing page for Booking.com is another great example of a landing page with punch.

What makes it so good?

  • Simple page design with little nav or other distractions

  • Great use of social proof in the header

  • Great action words used in CTA.

Medium Memberships

Landing page example

A membership landing page example for Medium to sign up new members. I love the use of colour on this page. So simple and elegant.

What makes it so good?

  • Simple page design

  • Great action words in the CTA

  • Great use of negative / free space

Wix special landing page

Landing page example

One of the simplest landing page examples I've ever seen! It certainly is a bold statement from the guys over at Wix : )

What makes it so good?

  • Simple page design with absolutely

  • No nav or other distractions

  • Great use of action words in the CTA

Skillshare sign up

Landing page example

Skillshares membership sign up landing page. A great example of a hard working landing page.

What makes it so good?

  • Great benefits led header with details

  • Great sub header points

  • Simple page design with no nav or other distractions

  • Great use of sign up form embedded straight onto the page

Uber for Business sign up

Landing page example

This is Uber's business account landing page. It's a great example of a minimalist, punchy landing page.

What makes it so good?

  • Use of the word Free in call to action

  • Simple page design

  • No nav or other distractions

Blue Apron sign up

Landing page example

A special 'Cook' landing page for Blue Apron. I love this simple, elegant design of this landing page example.

What makes it so good?

  • Great feature led sub header

  • Simple page design with no nav or other distractions

  • Nice use of storytelling in the hero image

ExpressVPN sign up

Landing page example

A special sign up landing page for Express VPN. I do love how simple this one is.

What makes it so good?

  • Use of the word Free in call to action

  • Simple page design

  • No nav or other distractions

  • Great use of objection point under CTA

  • Nice use of visual storytelling in the hero image

Netflix

Landing page example

A bold, punchy landing page example from Netflix here. I do love the detail they use in the background and how simple this page is.

What makes it so good?

  • Great benefits led header and sub header with details

  • Simple page design

  • No nav or other distractions

  • Big bold CTA button

  • Great use of email form to get users started quickly

Calm.com

Landing page example

Landing page for meditation app Calm. These guys do live up to their name with a nice calm, but effective landing page design.

What makes it so good?

  • Great benefits header and sub header

  • Use of the word Free in call to action

  • Simple page design

  • Minimal nav or other distractions

  • Great use of multiple CTA's to engage user in an interesting way

Smalls.com

Landing page example

Smalls.com is a subscription based cat food company. There landing page is quiet quirky and would appeal to cat lovers.

What makes it so good?

  • Great social proof in the header

  • Nice descriptive and clear sub header

  • Simple page design with minimal nav or other distractions

  • Great use of action words in the CTA

  • Great use of directional imagery with the cat facing the CTA

In summary

Wow! That's a wrap on some of the most amazing landing page examples on the internet!

Thanks for sticking with me the whole journey.

As I reviewed these may great examples of landing page - some of which were for some really big brands - a few consistent patterns came to life:

  • Super simple designs

  • Loads of free / negative space

  • The word free used in call to actions

  • No to minimal use of nav bars

If you would like a deep dive into landing page creation, be sure to check out my brand new book:

Crazy Conversions: Optimise your landing page with the power of science, psychology and UX design.

Crazy Conversions landing page playbook

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Crazy Conversions landing page playbook

Are you in design portfolio pain?

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